Selected work · 03 / 03
MiSight 1 day
In-clinic Retail Touchpoints
In-clinic touchpoints for CooperVision's MiSight 1 day: a compact retail display, free-trial event poster and leaflet, and a desk calendar-format consultation tool, plus on-set supervision of the commercial film for the brand's Korean launch.
- Client
- CooperVision Korea
- Team
- Delivered as part of a company project team, with external production partners for the film
- Role
- Designer · On-set supervision
- My contribution
- Compact retail display, free-trial event poster and leaflet, and calendar-format touchpoint design. For the commercial film: campaign direction and on-set supervision, covering concept and direction, props with the art team, casting proposals with the model agency, and on-set review.
On set
The client also commissioned a commercial film for the launch. Working with external production partners, I handled campaign direction and on-set supervision.